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Chris Wilks - Director, Digital Marketing | BrandExtract - As our Digital Content Strategist, Chris researches and analyzes site data and performance metrics to provide ongoing content, SEO and digital marketing support for our clients. Read about his experience in digital marketing.

Chris

Chris Wilks - Digital Content Strategist | BrandExtract

Chris Wilks
Director, Digital Marketing

As our Director of Digital Marketing, Chris oversees all things digital marketing for the agency and our clients. Whether it's creative SEO strategies, analytics reports, or intricate marketing automation, he works cross-functionally to execute innovative campaigns that generate results. 

“ The digital marketing world is entirely dynamic. Our success depends on how well we adapt.”

This native of Lafayette, LA,  began his career at a traditional marketing agency where he spearheaded transformational changes including the launch of the agency’s digital marketing presence and a company rebrand. Looking for an opportunity to delve further into the digital marketing landscape, Chris joined Gannett as a Digital Specialist where he advised clients on how to optimize digital marketing performance and increase campaign effectiveness.

"I chose BrandExtract because of the culture," says Chris, who joined in 2015. "It looked like this was a place where the people (including leadership) cared about each other. It seemed like a place where I could learn a lot and work with a bunch of people who liked to have fun. I was right, it turns out."

Reflecting his keen ability to stay up-to-speed on the latest digital trends and strategies, Chris is incredibly adaptive to new situations and challenges. Combined with his eagerness to learn, Chris has developed a passion for travel that has led him all over the world, including to France where he interned in film distribution at the Cannes Film Festival.

This smart guy holds a B.S. in Marketing and an M.B.A. from the University of Louisiana. In his free time, he enjoys Disney (all things Disney), playing soccer and biking, as well as watching virtually every sport. An avid eater, he also likes trying new cuisines and restaurants and cooking. Oh and don't challenge him to a yo-yo competition. You'll be humiliated. 

Education
  • BS in Marketing, University of Louisiana
  • MBA, University of Louisiana
Primary Area of Focus
  • Digital Marketing Strategy
Training and Certifications
  • Market Motive Internet Marketing Certified
  • Google Adwords Certified

Email Chris