Insights Branding Insights

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Should Social Media Be Part of Your B2B Marketing Strategy?

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Why We Rebranded: A Step-by-Step Breakdown of the Process

We're taking a leap forward with a brand that better conveys how we help our clients inspire belief in an ever-changing world. This is our rebrand story.

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Building Brand Integrity Through ESG Reporting

Expectations are changing. More and more, stakeholders expect radical transparency from companies beyond financials.

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7 Usability Mistakes That Are Hurting Your Brand

Time and time again, we've seen companies violate usability best practices. It hurts your brand and it hurts your bottom line, 100% of the time.

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B2B Buyer Personas: 6 Frequently Asked Question

In order for any business to be successful, it has to understand its customers. We cover six frequently asked questions about B2B buyer personas.

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The Truth About Copyright Notices on the Web

Do website copyright notices even matter? Is everyone doing it wrong? We cover the new service from the U.S. Copyright Office and share best practices for your website.

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How Can Brands Rise Above Commoditization?

While the digital age has revolutionized commerce at scale, it’s getting harder and harder for brands to differentiate on quality or price. So how can brands stand out?

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It's Time To Start Thinking About What's Next

Our world has fundamentally changed because of COVID. It's time to help our customers and ourselves do more than survive — we must help each other thrive.

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Cross-Generational Selling: How to Bridge the Buyer Gap

The American workforce is changing and growing more diverse. One of the biggest shifts is generational. Learn more about the different generational mindsets and how to overcome buyer barriers in today's markets.

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Expanding Margins: The Right Way to Grow

You don't need to add new costly features to grow your margins. Explore how overall customer satisfaction can increase margins for B2B companies.

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Multiplier Customers: Targeting Profitable New Clients

Multiplier customers help firms grow their business organically in a variety of ways. Learn about their characteristics and how to identify them.

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Why Branding for Aesthetics Won't Save You

Sometimes, appearances can be deceiving, and external change isn’t enough to address the root of a problem – superficial changes won’t change a flawed essence.

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Busting the Value Trap: How B2B Companies Can Increase Sales

B2B companies often fall into the 'value trap' of cutting prices and increasing operational costs. Discover what the trap is and how to avoid it.

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How Branding Impacts SEO

Branding is a powerful business solution that can get customers to buy more, pay more, make quicker purchasing decisions, and become brand advocates. See why it’s also an undervalued SEO tactic.

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Revolutionizing Branding: Harnessing Big Data and the IoT

The internet of things, or IoT, is poised to revolutionize branding. President and CEO, Bo Bothe, breaks down its impact on brands.

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Five Trends That Will Influence Brands In 2020 And Beyond

Technology has grown to be a major focal point of differentiation for brands. As we move into the future, these trends will influence how brands operate to gain market share.

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Designing for the Future We Want: How Usability Can Have a Lasting Impact on the World

We believe that all companies should care about usability; not only because it can impact business and the bottom line, but also because it's the right thing to do.

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Turn Compassion Into Action By Avoiding These 8 Accessible Design Mistakes

Accessible design respects the uniqueness of all individuals, regardless of age and ability by recognizing that all people are not just like you.

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6 of Our Favorite Books to Help You Create, Transform, and Grow

We’ve found that reading books together helps develop a common language, making it easier to discuss new ideas or think more strategically about our work. Here are 6 of our favorites.

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Is ESG Reporting Right for Your Brand?

We'll help you understand the implications of the UN Sustainable Development Goals and determine if sustainability reporting is appropriate for your brand.

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The Beginner's Guide to Writing Website Content

A complete guide on how to build website content that engages audiences while adhering to search engine parameters.

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6 Essential Digital Marketing Skills

From analytical to storytelling skills, learn about what you need to do to keep your digital marketing skills sharp.

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Internal Branding Strategy and its Impact on Brand Equity

Think that internal branding is only important to your employees? It can also impact the rest of your business -- including recruiting efforts and even your bottom line.

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What You Need to Know About Cause Branding

Cause branding has become integral to a business' strategy. Learn how to engage in cause branding, what factors to consider, as well as what to avoid when implementing your strategy.

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The Impact of Data Science on Branding

Data science can help brands drive meaningful change. Find out how a statistical modeling framework can help connect the dots, make informed decisions and outperform competitors.

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A Complete Guide to the California Consumer Privacy Act

The California Consumer Privacy Act was signed into law on September 23, 2018. Discover how this affects organizations that do business and handle consumer data within the state.

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How to Measure Your Target Firm’s Brand Value for Mergers & Acquisitions

Discover the method you can use to quantify the worth of your target firm's brand ahead of any potential merger or acquisition. Capturing this insight can help you make informed decisions that align with your business strategy.

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How to Make Your Site Mobile-Friendly and Rank in Google

Google is prioritizing websites in search rankings that are optimized for mobile devices. Find out how to ensure your site is mobile-friendly and meets user and search engine needs at the same time.

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How You Can Measure the Financial Impact of Your Product or Service

Financial impact analysis (FIAs) models play a crucial role in your ability to demonstrate the worth of your product or service and more. Learn how FIAs can drive business performance for you and your buyers.

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4 Steps to Value Chain Mapping

Discover how to map your value chain and surface important business insight with our high-level framework. From setting up the project team to documenting the delivery cycle, we cover essential steps that can help you deliver on your brand promise.

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The Beginner's Guide to Web Accessibility

Roughly one-in-eight people in the U.S. have a disability. Failure to accommodate such a large audience limits the positive impact a website can have on your business. Learn how you can make your websites accessible to everyone.

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How to Measure Brand Value for Mergers & Acquisitions

In the wake of increasing M&A activity, potential acquirers need to ensure target firms can deliver strong returns. Discover how measuring brand value can accelerate your growth strategy.

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GDPR for U.S. Websites: Everything You Need to Know

The EU's General Data Protection Regulation (GDPR) won't only affect member states but also U.S. companies that do business in Europe. So what do we need to know and do about being GDPR compliant?

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How to Create Engaging (and Converting) Business Websites

Is your website actually engaging and converting prospects at a rate that reflects your business goals? Discover the layers that make up high performing business websites.

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CMS Security: How to Keep Your Website Safe

Websites are under greater threat from hacking than ever before. As vulnerabilities continue to be exploited, we take a look at how you can optimize the security of your CMS and remain proactive.

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Corporate Rebranding Process: Shawcor

A strong brand inspires belief not only among a firm's customers but also its investors. We used a data-driven approach to understand Shawcor's customer needs as inputs to developing a strategic approach to branding.

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Why Is Value Chain Mapping Vital to Business Performance?

When you map your organization’s value chain, you can establish a clear picture of the delivery cycle of your product or service. You can uncover profound insights that protect your business, drive growth and fortify your brand position.

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How Your Brand Strategy Drives Real Business Growth

As buyers gain influence, companies are turning to branding to differentiate themselves in the marketplace. Discover how a strong brand drives real business growth.

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HTTP vs. HTTPS: Understanding Security Warnings in Google Chrome

Starting in October 2017, the Google Chrome browser will show a "Not Secure" warning on any web page that has an input field and is served over HTTP instead of HTTPS. How will this affect your brand?

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Arms Wide Adoption Services Embraces Change for Strategic Rebrand

Explore how a data-science driven process helped influence the new brand look and feel for Houston-based adoption services agency, Arms Wide Adoption Services.

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3 Steps to Create Branded Content That Earns Shares

Learn the 3 steps to creating unique, valuable content that not only aligns with your brand identity, but earns shares among your target audience.

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How to Navigate Your Brand Strategy Through a Changing Economy

No matter how the recent economy has affected your business, our country is in a period of change. Now, more than ever, is the time to ensure your brand has long-term strength, as well as where to prioritize your branding efforts.

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How to Align Your Sales Strategy and Your Brand Using Playbooks

Keeping each of your sales tools and marketing campaigns aligned with your brand’s identity is important — this way, you display a consistent brand to each of your different stakeholders.

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How to Build an Effective Account-Based Marketing Program

You’ve launched a new website, implemented a customer relationship management (CRM) strategy and invested in a marketing automation program, but are still not seeing results from your ABM efforts. Here's how to build an effective ABM program.

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How to Build a Content Strategy for Your Sales and Marketing Teams

Develop a content strategy your marketing and sales teams can use. Get tips to help your teams work together, communicate effectively and leverage content.

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4 Examples of Successful B2B Digital Marketing Strategies

Learn B2B digital marketing strategies you can apply to your own brand. See real examples from four clients and get tips to determine if a similar approach will work for you.

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How to Build ROI and Accountability into Your Marketing Plan

Develop a marketing plan that drives greater ROI. Get tips to help your team stay accountable, complete planned activities and reset if necessary.

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Rebranding Strategies: How to Build a Brand Relaunch Plan After an Acquisition

Get guidance to lead a rebrand after an acquisition, merger or other major business turning point. Gain insight from a company that successfully relaunched.

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Branding in the Legal Industry: Close up on Identity Design

Explore brands we've developed for top law firms like Fulbright, BoyarMiller and more. See how the right brand identity supported their success.

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Logo Retrospective: Branding for Social Good

We look back on the brands and logos we have created over the past 10 years for non-profit organizations.

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Google's Mobile-Friendly Update and the New Digital Landscape

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The Role of Brand in a Downturn: Spotlight on the Oil Industry

The BrandExtract C-Suite reveals the worst branding mistakes you can make in a downturn – and the opportunities you should seize immediately. Read the article to discover what it takes to survive – and thrive – in an economic downturn.

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Why Our Team Has Invested in a Growth Mindset Approach

We’ve built our business around inspiring people to create, transform and grow – and that mission is at the core of our internal culture as well. We chose Carol Dweck's book because of its emphasis on learning rather than an individual's fixed traits.

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How to Prove Branding and Marketing ROI for B2B

Measuring your marketing ROI with strategic tests and experiments will build the value of your B2B business.

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Brand Consistency Strategies That Will Boost Your Business Value

Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.

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7 Frequently Asked Branding Questions

From building brand awareness to transferring brand equity during a divestiture, we answer seven of the most frequently asked branding questions.

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How to Get Buy-in for Your Rebrand: Q&A with Brand Strategists

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Brand Transformation: What, Why and How?

What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.