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Podcast

Good branding engenders loyalty and creates advocates. It can also boost your website's organic visibility. Discover the SEO benefits of branding.

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Podcast

Why have Elon Musk's brands achieved so much success and how can they improve going forward?

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Resources & Presentations

The summer of 2020 has seen a flurry of sports brand launches. Our team breaks down five of the most high-profile sports brand launches from brand positioning to their visual identities.

The Truth About Copyright Notices on the Web

Article

Do website copyright notices even matter? Is everyone doing it wrong? We cover the new service from the U.S. Copyright Office and share best practices for your website.

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Article

While the digital age has revolutionized commerce at scale, it’s getting harder and harder for brands to differentiate on quality or price. So how can brands stand out?

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Article

The American workforce is changing and growing more diverse. One of the biggest shifts is generational. Learn more about the different generational mindsets and how to overcome buyer barriers in today's markets.

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Resources & Presentations

LinkedIn can be a powerful channel to grow your personal brand and your business. Learn how to optimize your LinkedIn profile to build brand awareness and generate leads.

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Resources & Presentations

Our partnership with the Collaborative for CUBES™ merges data science and branding to achieve actionable, measurable results. Discover the process here.

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Article

You don't need to add new costly features to grow your margins. Explore how overall customer satisfaction can increase margins for B2B companies.

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Article

Sometimes, appearances can be deceiving, and external change isn’t enough to address the root of a problem – superficial changes won’t change a flawed essence.

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Podcast

During a recession, brands must adapt. So how do you ensure that your brand remains viable in trying times? We offer insights and tips on how to do just that.

Speech bubble with a question mark over imagery of a Covid-19 virus

Podcast

COVID-19 has changed the way brands do business globally. Listen in as our experts discuss how business has changed and talk about the lasting impacts of the Coronavirus.

Magnifying Glass with SEO within the lense

Article

Branding is a powerful business solution that can get customers to buy more, pay more, make quicker purchasing decisions, and become brand advocates. See why it’s also an undervalued SEO tactic.

A graphic of commodity hot air balloons soaring

Podcast

In this episode, our team breaks down why commoditization is on the rise and what you can do to ensure your brand doesn't get lost in the shuffle.

Graphic of the Disney castle

Podcast

Disney is one of the world's most popular brands. How have they been able to sustain growth while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful.

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Article

We'll help you understand the implications of the UN Sustainable Development Goals and determine if sustainability reporting is appropriate for your brand.

A protester holding a sign

Article

Cause branding has become integral to a business' strategy. Learn how to engage in cause branding, what factors to consider, as well as what to avoid when implementing your strategy.

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Article

Data science can help brands drive meaningful change. Find out how a statistical modeling framework can help connect the dots, make informed decisions and outperform competitors.

Portrait of Donovan Buck and Cynthia Stipeche besides the podcast title

Podcast

Your website is vital to your brand. So it needs to deliver a seamless experience and consistently meet the needs of your target audience. In this episode we discuss the elements that support a high performance website.

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Article

Google is prioritizing websites in search rankings that are optimized for mobile devices. Find out how to ensure your site is mobile-friendly and meets user and search engine needs at the same time.

Portraits of Bo Bothe, Jonathan Fisher and Leslie Rainwater besides the podcast episode title

Podcast

Growth is great but what happens when you haven't planned for that growth? The BrandExtract team discusses how companies can manage brands at risk of becoming too big to handle.

Graphic of blue puzzle pieces

Article

Discover how to map your value chain and surface important business insight with our high-level framework. From setting up the project team to documenting the delivery cycle, we cover essential steps that can help you deliver on your brand promise.

Portrait of Donovan Buck besides the podcast title

Podcast

How does the GDPR affect companies in the U.S.? Our experts discuss what American businesses need to consider in preparation for this legislation, how to prepare, and how to remain compliant.

Infographic containing Donovan Buck

Article

Roughly one-in-eight people in the U.S. have a disability. Failure to accommodate such a large audience limits the positive impact a website can have on your business. Learn how you can make your websites accessible to everyone.

Portrait of Bo Bothe besides the podcast title

Podcast

What are the challenges facing the NCAA? Are they fulfilling their stated purpose? Listen to this podcast to learn why the NCAA's perception may not be an accurate depiction of who they really are.

Portrait of Donovan Buck next to article title

Article

The EU's General Data Protection Regulation (GDPR) won't only affect member states but also U.S. companies that do business in Europe. So what do we need to know and do about being GDPR compliant?

Portrait of Bo Bothe and Jonathan Fisher besides the podcast title

Podcast

In this episode our experts talk about the ins-and-outs of cause branding and what to consider when you're choosing the causes with which to align your brand.

Man typing on a laptop

Article

Websites are under greater threat from hacking than ever before. As vulnerabilities continue to be exploited, we take a look at how you can optimize the security of your CMS and remain proactive.

Shawcor Logo

Article

A strong brand inspires belief not only among a firm's customers but also its investors. We used a data-driven approach to understand Shawcor's customer needs as inputs to developing a strategic approach to branding.

Portrait of Ronell Smith besides the podcast title

Podcast

When you set out to create content for your brand, it’s vital to stay true to your brand voice. Learn about creating content that's true to your organization in this episode.

The Solving for B logo

Podcast

In this edition you'll learn how to use data and analytics to allocate marketing budgets and how to avoid common pitfalls that misalign the marketing plan and the business strategy.

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Article

When you map your organization’s value chain, you can establish a clear picture of the delivery cycle of your product or service. You can uncover profound insights that protect your business, drive growth and fortify your brand position.

The Solving for B logo

Podcast

What should you do if your brand finds itself in the middle of crisis? In this episode, we discuss the role of your brand in a crisis and offer real-life examples of how (and how not to) handle a those situations.

The Solving for B logo

Podcast

Research is often overlooked when starting a branding project. But our experts are here to tell you why that can be a critical mistake and what you need to consider when undertaking branding research.

The Solving for B logo

Podcast

Our experts take a deep dive into branding and its many benefits to your business. We discuss why the branding process is much more than a communications exercise and the problems you can solve with it.

Portrait of Cynthia Stipeche and Leslie Rainwater besides the podcast title

Podcast

There is lots of misinformation out there about branding a business or organization. In this episode we address some of the common myths associated with branding.

The Solving for B logo

Podcast

Branding historically has a significant role in elections and in the political process. In this episode, our team deconstructs what role branding plays in politics and who that played out in the 2016 election cycle.

The Solving for B logo

Podcast

In this episode of the podcast, we dissect the Southwest Airlines brand and what makes them a model for branding success. Take a listen to learn more.

Portrait of Bo Bothe and Elizabeth Tindall besides the podcast title

Podcast

What's the difference between branding and marketing? How are they the same? How are they similar? Our experts break down the nuanced world of branding and marketing in this installment.

Roaring waves in an ocean

Article

No matter how the recent economy has affected your business, our country is in a period of change. Now, more than ever, is the time to ensure your brand has long-term strength, as well as where to prioritize your branding efforts.

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Article

You’ve launched a new website, implemented a customer relationship management (CRM) strategy and invested in a marketing automation program, but are still not seeing results from your ABM efforts. Here's how to build an effective ABM program.

Three people holding a discussion in black chairs

Resources & Presentations

Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.

A graphic of a green boat sailing across the waves.

Article

The BrandExtract C-Suite reveals the worst branding mistakes you can make in a downturn – and the opportunities you should seize immediately. Read the article to discover what it takes to survive – and thrive – in an economic downturn.

Mindset book on digital device

Article

We’ve built our business around inspiring people to create, transform and grow – and that mission is at the core of our internal culture as well. We chose Carol Dweck's book because of its emphasis on learning rather than an individual's fixed traits.

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Article

From building brand awareness to transferring brand equity during a divestiture, we answer seven of the most frequently asked branding questions.

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Article

What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.

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Resources & Presentations

Discover how branding impacts the repeat customer business, price point and lead quality, as well as how to measure branding ROI.

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Resources & Presentations

Get a presentation of all the factors that contribute to overall UX, including Information Architecture, Usability Engineering and Interaction Design.

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Resources & Presentations

BrandExtract’s comprehensive guide to writing for the web covers the topics relevant to business owners, entrepreneurs, and new writers learning about web content best practices.

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