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Branding Case Studies

Explore our branding examples and learn how we dissect a brand's operations from every angle to identify gaps and connect dots in order to create opportunities, transform businesses and grow our clients' presence and influence.


Positioned as we are in the Energy capital of the world, we have a long and intimate relationship with oil and gas companies, as well as the businesses that serve them.

Over the past decade, we've worked up, down and across all industry verticals with clients such as Chevron, Marathon, Varel, Spectra Energy, NRG eVgo, Energes Oilfield Solutions, NUTECH and Murphy. With the widening experience gap and rapidly exiting workforce as a top concern for many energy clients, we've also helped assess and implement new recruiting programs to attract and retain talent.

Learn how the development and implementation of brand standards, rewards programs and sales processes are helping identify rich new sweet spots in which to find believers.

Professional Services

Our experience with professional services brands spans many years and industries, including legal, financial, accounting, consulting and human resources.

Over the past decade, we have raised the profile for professional services brands such as Norton Rose Fulbright, Nathan Sommers Jacobs, Ascende, Susman Godfrey, Malone Bailey, Employer Flexible, PPCLOAN and Simmons.

See how a fresh brand experience can pay big dividends.

  • Ascende - Branding Development for the Energy Industry - Ascende


    Explore How a Rebrand Helped a Human Capital Brand Navigate Uncertainty in the Energy Industry

    Explore our case study
  • BoyarMiller - Law Firm Rebrand Case Study: BoyarMiller - BrandExtract


    Learn How Focusing on Values Differentiated a Law Firm From Its Competitors

    Explore our case study
  • CompleteRx - CompleteRx - A Brand & Marketing Example for Healthcare


    Learn How We Reduced Customer Attrition, Redefined Services and Repositioned a Brand

    Explore our case study
  • Employer Flexible - Branding & Digital Marketing Work for Employer Flexible

    Employer Flexible

    Learn How We Restructured Services and Repositioned this Company to Drive Sales and Differentiation

    Explore our case study


We help clients figure out how to communicate the benefits of complex technology in an ingenuously simple way. Whether we're giving the innovators a fresh face, or redefining the playing field for the innovation, we help those developing new technologies to make believers and motivate them to buy it.

We've captured ROI and uncovered new opportunities for smart technology companies such as Empact IT, The Weston Group, Chemstations and Techcess.

Learn how a fresh identity, bold positioning and deliberate messaging significantly raise the stakes.


Our Healthcare clients do extraordinary things, like develop life-saving cardiovascular devices and transform hospital pharmacies from underperforming financial liabilities into highly efficient profit centers.

They also face extraordinary challenges, including an increasingly complex regulatory environment and rapidly changing technology demands. Particularly in large cities such as Houston, healthcare brands must also effectively communicate across cultures and languages to reach their full audience.

Our strategic insight empowers clients such as Millar, Teen Savers, Texas Children's Hospital, CompleteRx, Houston Methodist, Applied Diagnostics and Women's Radiology.

Learn how revitalized brands excite believers inside and outside a company.


Large, global distribution companies are usually the product of mergers and acquisitions, often formed over several decades or more, presenting complex brand integration challenges. Shifting market conditions, including changing technology and increased globalization, make recruiting and retaining qualified talent another key challenge for our distribution clients.

We guide companies in shaping their message to the audiences they serve to make new Oil & Gas, Industrial or Commercial Industry believers. Some of our distribution clients include Distribution International, Data Projections, DistributionNOW, Advantage Fixtures, PAC and Truespec.

See how our work helps drive them forward.


From primary to college prep to graduate programs, our educational expertise is as diverse as the student populations at the institutions we've served. Our branded campaigns have helped launch new schools as well as connect old institutions to potential new markets of believers.

Educational institutions require a multi-front marketing approach to attract skilled faculty members, woo potential students and prove quality and caliber to parents. We have helped boost the brands for institutions such as Rice University, The Branch School, Principia, Marine Military Academy, Genesys Works and Christo Rey Jesuit.

Discover how we're advocating for students and educators.


In this arena, laser-sharp minds produce brilliant software and game-changing processes. Assuming someone knows about it. We help our clients put a human face on the genius they produce for their refinery, chemical or pipeline clients, in order to generate more bona fide interest and turn queries into sales.

We've worked alongside engineering clients such as Chemstations, C&I Engineering and GTC Technologies. See how we transform complex offerings and areas of expertise into personable brands with reputations for genius.

Financial Services

Experience, as in a long track record of success and security, is what people want from their financial institution. It's also what such an institution wants from its brand experience firm, particularly if they seek to evolve their identity without diluting brand equity. That's why smart financial companies believe in BrandExtract. See how a fresh brand experience can pay big dividends.


Non-profit work is a special category, because the payoff is in the process. For starters, we know we can do inspired, creative work. But even more important, we believe the work will inspire others.

We are proud to work with organizations such as CancerForward, Houston Toolbank, Houston Technology Center, Inter-Faith Group and San Jacinto Museum of History. See how engaging and entertaining experiences elevate the ways in which our partners serve the community.


BrandExtract helps manufacturers define their key strengths and communicate with customers in a way that builds bonds and creates conversations. Those conversations turn into valuable opportunities to cultivate a base of passionate customers and believers.

With the right corporate positioning, strategic planning, brand messaging and stand-out design, a manufacturer’s customers see past price and focus on the superior product and service. Over the years, we have guided manufacturing clients such as TEAM Oil Tools, Uson, Millar, Varel International, Geoforce, Chancellor Oil Tool, GSE Environmental and Antelope.

Learn how strategic repositioning helped these companies grow.